Are you committing the seven deadly sins of marketing?

  • RK 

Reading Time: 4 minutes The new normal is forcing organisations to revamp their unnecessary marketing business functions. Time and again, with the first signs of any crisis, marketing budgets …

How well prepared are you for the long game of sales?

  • RK 

Reading Time: < 1 minute Salespeople – How well prepared are you for the long game of sales? The long game is diametrically opposed to the thrill of the chase of big deals closing fast …

Why you need Deep and Wide Content Marketing

Reading Time: 5 minutes Content marketing has become one of the most powerful forms of digital marketing today. A well thought out content marketing strategy is a crucial element of the …

Cement your market position in a downturn

Reading Time: 4 minutes I have spoken with several hundred Australian business leaders over the past nine months. These conversations have spanned from when COVID-19 first hit …

7 Reasons Digital Selling is not Marketing

  • RK 

Reading Time: 3 minutes If you are an outbound, B2B sales salesperson, nothing should replace your digital selling efforts. Here are seven reasons why.

9 Reasons to Leverage B2B Video Marketing

  • RK 

Reading Time: 4 minutes Most B2B brands do not have a presence on B2C social media channels. Why do B2B brands need video marketing? Here are 9 reasons…

Effectively managing the sales function

  • RK 

Reading Time: 7 minutes Successful business leaders with direct salesforces all excel in one key area: effectively managing their sales function.

Getting your B2B lead gen play right

  • RK 

Reading Time: 6 minutes We believe there is a successful formula for finding leads. If you’re still trying to arrive at this formula for your business, read on.

How clear is your post-crisis strategy?

  • RK 

Reading Time: 4 minutes The business world has changed. To survive and thrive as a business owner in the next few years, you must devise a post-crisis strategy.